An Introduction to CRM

An Introduction to CRM The most important asset of a company is its customers. Through the use of CRM, companies can achieve lasting and profitable customer relationships. Customer Relationship Management, or CRM for short, is a strategic approach for firms to consistently adapt to their customers, their needs and wishes and to provide for them…

Fundamentals of Accounting

Accounting Fundamentals • What is accounting? Accounting is the method by which the financial information of an economic entity is recorded, classified, interpreted and communicated; this in order for it to be used by managers, investors, government officials and other individuals and companies to help making decisions about resource allocation and utilisation. At the heart…