10 Reasons to Use Facebook for Business
Facebook has already surpassed the barrier of 1 billion members, and will continue to grow – meaning more and more people look to Facebook for business purposes.
• Marketing on Facebook
For many new people on Facebook, at first glance, the site may seem frivolous or time wasting, and have the sense that it may not be helpful to a business. However, marketing on Facebook has tons of key features that are well used and great to engage a the target audience of your business.
Here we explain the top ten reasons why your business needs to be active on Facebook:
1. Get to know your market. Facebook is a social platform that has mostly teenagers as its users, although the group of people with the highest growth is that of 25-40 years.
2. Find business contacts. From a billion Facebook users, obviously not everyone is your target audience, but a few hundred thousand are, I assure you! So not only are your personal friends on Facebook, but also your prospects, your customers, your strategic partners, and of course … your competitors.
3. It opens doors immediately. Most Facebook members are open to connect. You can easily start a conversation with (even famous) successful people who would otherwise be inaccessible.
4. Segment your audience. Users openly share much of their information they can access. This type of demographic shows characteristics, abilities, preferences and tastes that have cost fortunes in the past.
5. Build relationships. Getting involved in conversations with your prospects and consumers can better tailor your marketing and your products/services to their wants and needs.
6. Increase your visibility. If you appear constantly and adequately in the news on Facebook of your prospects, publishing relevant information will allow you to build credibility and trust in your business.
7. Position your business as a leader in your market. If you stay connected with your customers on Facebook and quickly resolve their doubts, they will always turn to your business instead of going to your competition.
8. Get good positioning in Google relatively quickly. In addition to your personal profile, create an official website for your business. Pages such as fan pages are fully indexed by Google, making your ranking on the search engines even healthier. Obviously for your Facebook page to appear in the top results of Google, certain keywords will influence inbound links to your page, keyword density on your page etc. However, the ranking via Facebook helps a lot (it’s the second most visited site in the world).
9. Make highly targeted advertising. With the announcements tool Facebook Ads, you can try and “test” advertising to a segmented or targeted audience who are potentially interested in your products or services. This is better because it won’t cost an arm and a leg, such as other types of advertising because the cost of ads on Facebook is very affordable.
10. Do not invest a lot of money to getting visitors to your website. Aside from ads, Facebook obviously is free to use and with a regular activity, you can have a considerable amount of web traffic (visits). As a result of more visitors interested in what you have, you will have more subscribers, more followers and more customers who purchase!
If you still do not integrate and consider Facebook as an indispensable part of your internet marketing strategy, the idea is that you should do it soon. Look up The Cheap Accountant for more financial and business news today.